NASUTION, Zulia Maisyara. The Influence of Viral Marketing and Celebrity Endorsements on Purchasing Decisions for Ms Glow in Langsa City . Cendana International Conference on Social and Technology, [S. l.], v. 1, n. 1, p. 139–145, 2024. DOI: 10.56473/cicost.v1i1.382. Disponível em: https://www.prosiding.politeknikcendana.ac.id/index.php/CICoST/article/view/382. Acesso em: 28 oct. 2026.